The BOOKOFF Group has a network of roughly 800 stores, of which approximately 400 stores are operated by franchisees. The Franchising Division has concluded partnerships with roughly 70 franchisees, with the aim of enhancing brand value by providing superior service through store operations that are rooted in the lifestyles of each store’s customers.
Extensive preparations are made prior to the opening of a store, including basic training and the dispatching of instructors from the head office, and on-the-job training through sales department of Tokyo branch and 5 regional branches around Japan, to ensure that the opening goes smoothly.

In addition, after a store opens, head office supervisors maintain communication with owners and store managers through regular visits and training programs, and backup is provided with proposals for various sales campaigns and promotional plans that take advantage of the economy of scale.