Corporate Information
- Corporate Information
- Worldwide Strategy
Worldwide Strategy
The Bookoff Group recognizes its Worldwide Businesses as areas with significant growth potential and is actively promoting their expansion.
Our group's worldwide operations are broadly categorized into the "BOOKOFF USA Business" in the United States and
the "Jalan Jalan Japan Business" in Malaysia and Kazakhstan.
<BOOKOFF USA>
BOOKOFF USA began operations in 2000 with the opening of our first store in New York City.
Initially conceived to "provide affordable Japanese books to Japanese expatriates residing in the USA,"
we have since transitioned our business model to target local customers.
In recent years, "Anime merchandise" have become a significant factor in enhancing our unique entertainment value.
Increased brand recognition through social media has bolstered customer acquisition, leading to strong business performance.
As part of our growth strategy, we are aggressively expanding with the goal of operating "100 stores across the United States by 2033".
Our primary store formats include the "Standard Type," which focuses on books, CDs and Movies while offering a variety of products
such as anime merchandise leveraging anime content, and the "Anime Specialty Type," dedicated exclusively to anime related merchandise.
We plan to expand our presence beyond existing locations in New York, California, and Hawaii to establish a broader national expansion.
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<Jalan Jalan Japan (JJJ)>
Established in Malaysia in 2016, Jalan Jalan Japan was conceived as a "Exit strategy" solution to address the challenges of "buyback quantity at our stores significantly exceeding sales."
We operate reuse stores under the "Jalan Jalan Japan" brand, offering pre-owned goods imported from Japan.
By emphasizing "Used in Japan" rather than "Made in Japan," we highlight the appeal of high-quality used items from Japan.
This approach has established a unique entertainment value locally and has been highly embraced by Malaysian customers.
Since our inception, we have actively expanded our store network, resulting in steady and favorable business performance.
Starting in 2022, we extended the JJJ concept to Kazakhstan. Japanese used goods are also popular there, particularly winter clothings and winter sports equipment,
revealing market characteristics distinct from those in Malaysia.
As part of our business strategy, we aim to expand aggressively, targeting "100 JJJ stores by 2033". While focusing primarily on growth in Malaysia and Kazakhstan,
we are also exploring opportunities in other countries.
To ensure a stable supply of products to our expanding JJJ markets, we are strengthening our logistics infrastructure within Japan.